Spectacu.la » Customer Support

New Licensing ideas

(5 posts)
  • Started 3 years ago by clopinettes
  • Latest reply from clopinettes

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  1. Just want to check this with our members before making it official, but here's the new plan:

    Withdrawal of current version of Caribou to be replaced with a slightly cut-down version.
    All WordPress themes to be licensed under the GPL compatible WTFPL and freely available to download.
    One price only access for support and assistance for six months (likely to be around the £30/$50 mark).

    More sophisticated, non-GPL items available by direct order from Interconnect IT (the Spectacu.la parent company) on an individual and per-case basis. Consider that to be consulting and service related work with SLAs and the like, rather than ad-hoc forum support which comes on Spectacu.la

    Members who paid up to the Intermediate level of membership will be changed free of charge.
    Members who paid for the levels above will be refunded the difference.

    All this is as a result of the recent blow-up over the WordPress.org repository and how we perceive business risks. We believe that with the deepening integration of WordPress.org's repositories into the WordPress product there's a big risk that third parties who don't play by Matt Mullenweg's rules stand a big chance of being frozen out of the market. We were only just getting started when the great withdrawal occurred, at which point we'd invested quite a lot which we're nowhere near close to recouping. But it left our three year plan in tatters.

    It means that Spectacu.la can no longer provide themes with any sense of exclusivity about them, but there's nothing to stop you approaching us (or another designer) to do this for you.

    Investment into Spectacu.la will be reduced, somewhat, but we'll still be filtering some of our great tech developed for clients into it, along with a license that grants even more freedom than the GPL - the WTFPL v2 - I suggest you look it up... it's the simplest and best free license you can find!

    We'll be implementing these changes in the coming month or two.

    As a business Interconnect IT's primary focus is to continue with corporates and to investigate the leverage of web technology such as WordPress in that sphere - Spectacu.la will be as much a showcase for our talents as a business in its own right. If it makes a profit, great! But profit is no longer the primary driver behind Spectacu.la - great themes will continue to be, however, even if investment is reduced slightly.

    Whaddaya think?

    Posted 3 years ago #
  2. bbmedia
    Member

    Is your decision going to be affected even after Brian Gardner and Jason Schuller seem to have decided to leave behind the "theme-free pay for support" concept and go back to charging for the themes?

    Jason has reopened his press75 site and Brian is bringing back the entire revolution line to be sold like he used to sell them.

    I think you guys have some great themes and should keep up the work and not change anything.

    Posted 3 years ago #
  3. Hi BB - I've only just caught up with what Brian Gardner's doing, and I have to say... WTF?! He's playing a very strange game, and causing an awful lot of disturbance in the market! On the other hand, you have to admire his ability to draw links, traffic and controversy. I thought this might be a strategy, but what I suspect is that he has no strategy!

    The key for us, however, is to get the themes back into the repository. Just like plugins are now installed from the back-end, so will themes be at some point in the near future. In the short term that won't have much impact, but in the long term it'll mean that most themes and plugins by new users will be sourced from the WP.org repository.

    If we have anything in Spectacu.la that isn't GPL or GPL compatible, we can't be in the repository. Without it I feel that we'll slowly suffocate. We've got a steady trickle of new members, but it's not been where we'd have hoped it would be. Given the cost of ongoing development, and our other revenue streams, we have to consider how we'll move forward. WordPress.org and Automattic (I know we're not supposed to conflate them, but we will) are taking what seems to be the current new way of doing business online - the control and conquer route. Look at the Apple Appstore, the Google Marketplace, and more to come. They can pick and choose what goes in, what gets highlighted as a top theme and so on. It gives them an incredible level of control over their markets and the people who supply these markets.

    Funnily enough, if Microsoft tried to do similar they'd probably fall foul of anti-trust regulations, which is why you'll probably see a more cautious approach from them.

    One approach may be to do as Brian has now done - which is to implement GPL style licensing across the board, but at the same time not allowing free downloads of the more developed themes such as Caribou. That gets us into Matt's good books, perhaps gets us some publicity, and more or less maintains the business model. After all, had somebody abroad taken our premium themes and offered them up we wouldn't really have the money or capacity to chase them up anyway - so I suspect there's very little loss.

    So in summary... perhaps this as a strategy:

    1. Change all theme licenses to GPL compatible version
    2. Start resubmitting to repository for our free stuff
    3. Maintain concept of some free to download themes, along with paid downloads for big stuff
    4. Continue to charge a modest sum for non-SLA type support through the forums

    How does that sound? Yes, someone could rip our themes and offer them elsewhere, but licensing doesn't stop that. You can get all the WooThemes for free on torrent sites and if the RIAA can't stop these downloads I doubt they can.

    Posted 3 years ago #
  4. bbmedia
    Member

    I think you have a solid business idea of giving customers/clients access to all your themes, and allow them to choose which theme they want to use on their site after testing things out. I was thinking about a strategy like:

    1. Make all theme licenses a GPL compatible version.
    2. Resubmit to repository
    3. People pay for "membership / license" in which they get (1) access to advanced features for the themes, (2) forum support, (3) access to all Spectacu.la themes, (4) One license to use on one site which would allow removal of footer links.
    4. These "membership / licenses" could incorporate what you currently already offer... 3 months access / 6 months access / 5 licenses / unlimited developer license... etc.

    Just some thoughts. But I do wish you guys luck and that you don't give up yet. Caribou and Brew are some great themes.

    Posted 3 years ago #
  5. Hmmm - you've come up with some great ideas there. Thanks - time to think!

    Posted 3 years ago #

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